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Resources

Each of these resources have been crafted with your personal and professional development in mind. We’re former founders and startup leaders who have experienced the challenges that come with taking an idea and turning it into a business. We also know that coaching isn’t for everyone, so we’ve created this content so that you can dive into various leadership topics on your own time.

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The Intentional Organization

Great products flow from diverse teams, deliberate processes, and a culture that nurtures different ideas and perspectives. With The Intentional Organization, you’ll learn how to create an environment that values people as humans rather than resources, solve the most common organizational problems in simple and practical ways, and find inspiration on how to lead your teams more effectively.

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Our Journal

Here are our latest thoughts about how businesses and their leaders operate:

Sara 11 September 2026

Buzzword Bingo Was Real

A product leadership summit became a live demonstration of how business jargon covers uncertainty and signals belonging. A reflection on insider language, industry echo chambers, and the value of a terminology audit.

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Mathias 2 September 2026

Trust Is Not A Useful Value

Trust sounds like something all companies should aspire to. So it seems only natural that it’s part of so many companies' values. But on its own, it doesn’t contribute anything meaningful. It describes a state that requires other behaviors to emerge. Let’s look at what values you should use instead.

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Sara 25 August 2026

The Way You Do Anything, Is The Way You Do Everything

In this post, Sara reflects on the phrase "the way you do anything is the way you do everything," a lesson passed down from her parents. She connects it to the small, unglamorous acts of care that shape everything else: sharpening a knife, showing up fully for the small stuff. The post ties into the latest podcast episode, where Sara and Mathias geek out about kitchen knives, good tools kept well, and what that ritual reveals about how you run a meeting or treat the people around you.

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Events

LeadDev LDX3, London

June 16-17, 2025

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Sweat the small stuff!

Building a business starts with one big idea, but ultimately succeeds or fails from a million small decisions. It’s all in the details. We’re here to help.

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