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The book

Great products flow from diverse teams, deliberate processes, and a culture that nurtures different ideas and perspectives. With our book, you’ll learn how to build humane organizations that focus on their people, first and foremost.

We believe that a business can do more than focus solely on profit. It can strive to provide a good place to work. In this book, you can learn directly from our experiences in building organizations in this spirit, from our highs and lows, our wins and our failures.

Our book, "The Intentional Organization," is coming later this year (2021). We'll gladly keep you posted on our progress!

More about the book

Getting a business off the ground is hard enough. As a founder, you not only have to pay attention to the market and your customers, you also have to build an environment that allows everyone working with you to contribute to the business, providing them opportunities to grow and to shine. It’s easy to forget about that part and focus on what you started out with. We get it. We’ve been there.

More often than not, it feels like there’s nowhere to turn for help on how to sweat all those details of an organization. Processes, decision making, resolving conflict, setting clear priorities, communicating proactively, running effective meetings, and providing meaningful feedback. Wouldn’t it be great to have a manual that you can turn to in situations where you’re just looking for some practical advice? Where you can learn from the successes and also the failures of others? We agree. We wish that kind of book existed. So we set out to write it: a handy reference that you can go back to when you’re feeling stuck.

“The Intentional Organization” is our take on this kind of guide. We’ve sweated the details of building not just great products, but also great organizations building those products. We’ve been mentoring and coaching leaders on these topics for years, working to instill our knowledge and experience of building organizations that, first and foremost, respects its people.

What you’ll learn:

  • Leading and managing teams of humans
  • Removing uncertainty, providing clarity
  • Crafting processes, e.g. for decision making
  • Running effective meetings
  • Building work and personal relationships
  • Working across different cultures and timezones
  • Communicating proactively and with clarity
  • Providing actionable feedback
  • Creating inclusive work environments
  • Debugging and improving your organization

Latest Journal

Mathias 7 July 2021

The Power of Coaching (Part 2: Mathias’ Coaching Journey)

As leadership coaches, we are often asked what a coaching session is like, when it’s a good time to start coaching, and about our personal experiences with coaching. We set out to answer those questions in this two-part series reflecting on our respective coaching journeys. This post reflects Mathias’ experience on coaching.

Read on

Sara, Mathias 2 June 2021

What is an intentional organization?

There’s a need to focus on a different kind of organization: one that truly takes care of its employees, that treats everyone as humans, that invites everyone to the table. Many startups focus only on the business side of things as they grow, neglecting the organization, without which their business wouldn’t exist. The Intentional Organisation is our contribution to providing guidance and ideas on how founders, entrepreneurs, and executives can change that. An intentional organization is continuously learning and inclusive at its heart. It invests in its people and cares about the craft of how things are made. It’s aiming for clarity wherever there is uncertainty.

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Sara 31 May 2021

The Power of Coaching (Part 1: Sara’s Coaching Journey)

As leadership coaches, we are often asked what a coaching session is like, when it’s a good time to start coaching, and about our personal experiences with coaching. We set out to answer those questions in this two-part series reflecting on our respective coaching journeys. Part One is Sara’s experience, and stay tuned for Part Two with Mathias’ reflections on coaching.

Read on

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